VALUE-TRACKING

Providing a business reporting and consultation service that helps companies decide how to allocate system and data investments based on the regular use and relative value of their information systems, namely Sales Force Automation, Customer Relationship Management, Content Management, Business Intelligence, and Statistical Analysis systems and their data assets, namely, sales and marketing expenditure, marketing channel expenditure, customer and prospect attribute, promotion and response, customer win/loss, customer retention and growth, and customer attrition, market share, customer share, and brand share data