VALLEY+
Mark Identification

VALLEY+

Serial Number

88780249

Filing Date

Jan 31, 2020

Trademark by

VALLEY NATIONAL BANK

Classification Information

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Operation of a loyalty rewards program, namely, providing incentive award programs through issuance and processing of loyalty points for purchase of another company's goods and services; administration of loyalty programs to promote banking, online banking, loan financing, and line of credit services, provided through issuance and processing of loyalty points for the purchase and/or use of goods and services of others; Promoting the provision of financial services by arranging and conducting an incentive reward program

Advertising and Business

Banking services; personal banking services; commercial banking services; savings account services; checking account services; on-line banking services; on-line banking services accessible by means of downloadable mobile applications; electronic banking via a global computer network; commercial lending services; consumer lending services; payment processing services, namely, credit card and debit card transaction processing services; debit account services featuring a computer readable card; financial planning; financial services, namely, money lending; Provision and financial administration of a debit card savings program providing purchase points and other rewards, all in the nature of cash, rebates and other incentives of monetary value, for use of banking services, as part of a customer loyalty program; providing cash and other rebates for banking services as part of a customer loyalty program

Insurance and Financial