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Computer application software for servers, mobile phones, desktop and handheld computers, laptop computers and smartwatches, namely, software for providing access to information, news and programming in the fields of professional and amateur sports and esports, providing messaging and exchange of text, audio, photo and video images among users, participation in interactive challenges, trivia, contests, quizzes, games, and polls, the ability to earn rewards points, and the management and redemption of rewards points, accepting and displaying the results of wagers, access to an online store and marketplace, posting and responding to classified advertising of merchandise and services by users, and posting and exchange of real-time commentary and critiques before, during and after live sports and esports events

Clothing for men, women, and children, namely, shirts, T-shirts, sport shirts, polo shirts, sweatshirts, sweaters, jerseys, pants, coats, scarves, masks, hats, and caps

Arranging and conducting incentive reward programs to promote fan activities and the sale of goods and services related to professional and amateur sports and esports; Promoting the goods and services of others by means of the issuance of loyalty rewards points; Business administration of consumer loyalty programs; promoting the goods and services of others in the fields of professional and amateur sports and esports; collection of quality metric data for business purposes in the field of professional and amateur sports and esports; providing online registration services for professional and amateur sports and esports tournaments and fantasy sports; promoting the sale of goods and services of others in the fields of professional and amateur sports and esports by means of contests; advertising research services for business purposes, namely, advertising data collection and analysis in the field of professional and amateur sports and esports; Advertising, promotion, and marketing services for others related to providing online fan- and spectator-centered events, contests, and social networking for the amateur and professional sports and esports industries; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, chat, search engine marketing, email marketing, inquiry marketing, influencer marketing, internet marketing, mobile marketing, referral marketing, blogging and other forms of passive, sharable or viral communications channels; online store services featuring general merchandise, electronics and software, travel and tickets to sports and esports events; Advertising, promotion and marketing services, including promotion of goods and services of third parties through sponsoring arrangements and license agreements relating to sports and esports events

Financial services, namely, providing a virtual currency for use by members of an on-line community via a global computer network

Entertainment services, namely, online social networking services and providing sports and esports programming in the nature of messaging and exchange of text, audio, photo and video images with other users, participation in interactive challenges, contests, quizzes, games, and polls, the ability to earn rewards points, the management and redemption of rewards points, accepting and displaying the results of wagers, access to an online store, posting and responding to classified advertising of merchandise and services by users, and posting and exchange of real-time commentary and criticism before, during and after live sports and esports events, featuring sports and esports events delivered in venue and by television, radio, the internet and information, previews, alerts, replays, audio and video clips of sporting competitions, web cam feeds distributed via various platforms across multiple forms of transmission media, all in the field of sports and esports; entertainment services in the nature of interactive sports and esports social networking, messaging, prediction, fantasy sports and gaming, provided via downloadable computer and mobile software applications and distributed via various platforms across multiple forms of transmission media; organizing, arranging, and conducting professional and amateur sports and esports events and activities; Online ticket agency and reward services for sports and esports events

Providing temporary use of non-downloadable software providing access to information and news in the fields of professional and amateur sports and esports, providing messaging and exchange of text, audio, photo and video images with other users, participation in interactive challenges, contests, quizzes, games, and polls, the ability to earn rewards points, and the management and redemption of rewards points, accepting and displaying the results of wagers, access to an online store, posting and responding to classified advertising of merchandise and services by users, and posting and exchange of real-time commentary and criticism before, during and after live sports and esports events; design and development of software

Social networking services in the field of sports and esports provided via a website and accessible by means of downloadable computer and mobile applications