UPLIFT

Downloadable software in the nature of a mobile application for facilitating the financing of loans for consumers for accommodation services, travel services, entertainment services and retail goods; computer software, namely, software that allows users to acquire, manage and redeem coupons, discounts, vouchers, special offers, exclusive benefits, incentive rewards and bonus loyalty points on personal electronic devices

Promoting the goods and services of others; promoting the goods and services of others by means of advertising presentations made on computers and mobile devices featuring merchant information, brand marketing, discounts, special offers, exclusive benefits, incentive rewards and bonus loyalty points

Facilitating and arranging the financing of loans for consumers for accommodation services, travel services, entertainment services and retail goods; financial transaction services, namely, transaction processing services for electronic payments and issuance of loyalty and reward benefits by a global computer network

Providing use of on-line, non-downloadable software for facilitating the financing of loans for consumers for accommodation services, travel services, entertainment services and retail goods; Software as a service (SAAS) services featuring software for facilitating the financing of loans for consumers for accommodation services, travel services, entertainment services and retail goods; providing use of on-line, non-downloadable software for use in conducting rewards, special offers, and discount programs to promote the purchase of goods and services of others; providing software as a service (SAAS) services for use in facilitating customer loyalty and incentive award programs; providing software as a service (SAAS) services for use in facilitating the advertisement and promotion of goods and service of others; software as a service (SAAS) featuring computer software applications for use in analyzing customer and marketplace data and generating reports of customer and marketplace data; software as a service (SAAS) for use in creating and delivering personalized customer reward programs