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Software as a service (SaaS) services, featuring software for website personalization, content targeting, content management, behavioral targeting, segmentation, a/b testing and multivariate testing; software as a service (SaaS) services, featuring software that measures, evaluates, and predicts the impact of website variations on user behavior, using statistical methods, including machine learning, artificial intelligence and natural language processing; software as a service (SaaS) services, featuring software that automatically generates website variations to improve user experience, using statistical methods, including machine learning, artificial intelligence and natural language processing; information and consultancy relating to the aforesaid services