UNIVERSAL POINTS

Administration and operation of a travel and hotel customer loyalty program for participating entities, and promoting the travel and hotel services of others, through a travel and hotel customer loyalty program, whereby program members can earn points and other incentives and redeem such points for lodging and travel-related benefits; customer loyalty services, namely, providing a travel and hotel loyalty program featuring loyalty points, discount rates, and recognition benefits for commercial, promotional and/or advertising purposes, all of the foregoing excluding rewards related to telecommunications companies, telecommunications goods or services, and credit card services