Mark Identification

UNICA AFFINIUM

Serial Number

76032141

Filing Date

Apr 21, 2000

Trademark by

UNICA CORPORATION

Classification Information

Computer software for marketing, customer relationship management, and customer interaction management purposes, namely, for use in creating and managing marketing campaigns, customer profiling, data mining, collecting data for predictive modeling, database content management, creating and managing personalized customer relationship management strategies, marketing models, marketing reports, and e-mail campaigns

Electrical and Scientific Apparatus

Educational services, namely computer hardware and software training services related to marketing, customer relationship management and customer interaction management, namely campaign management, customer profiling, data mining, predictive modeling, content management, creating reports and personalized business marketing

Education and Entertainment

Computer services in the nature of providing computer consultation, advice, integration, and implementation in connection with customer relationship management and customer interaction management namely, customer profiling, data mining, predictive modeling, content management, reporting and personalization via an on-line global computer network

Computer and Scientific