ULTAVERSE
Mark Identification

ULTAVERSE

Serial Number

97391824

Filing Date

May 2, 2022

Trademark by

ULTA BEAUTY INC.

Classification Information

Cosmetics and makeup preparations incorporating near field communication technology; all of the foregoing for use in online virtual worlds

Cosmetics and Cleaning Preparations

downloadable image files containing artwork, digital fashion accessories, digital clothing, digital cosmetics, and digital shoes authenticated by non-fungible tokens (NFTs); Downloadable image files containing digital art authenticated by non-fungible tokens (NFTs); downloadable digital media, namely, multimedia files containing images of digital tokens used with blockchain technology for data storage and content access limitation; digital media, namely, digital collectibles in the nature of downloadable multimedia files containing artwork in the field of fashion and beauty authenticated by non-fungible tokens (NFTs); downloadable virtual goods, namely, computer programs featuring after sun gels, after sun lotions, beauty balm creams, blush, body butter, body cream, body lotions, body scrub, body sprays, body wash, concealers, cosmetic pads, cotton balls for cosmetic purposes, cotton swabs for cosmetic purposes, eye cream, eye shadows, eyeliner pencils, eyeliners, face creams, facial cleansers, facial moisturizer with SPF, facial moisturizer, facial oils, foundations, hair creams, hair glaze, hair masks, hair mousse, hair oils, hair shampoos and conditioners, hair sprays, hand creams, hand soaps, lip balm, lip gloss, lip liner, lip stains, lipsticks, make-up primer, make-up remover, make-up sets, mascaras, nail hardeners, nail polish, nail polish base coat, nail polish top coat, pressed face powder, self-tanning preparations, shower and bath gel, skin bronzer, sunscreen, cosmetic brushes and makeup brushes; downloadable virtual goods, namely, computer programs featuring cosmetics, makeup accessories, hair care preparations and accessories, and skincare preparations, all of the foregoing for use in online virtual worlds; downloadable virtual goods, namely, computer programs featuring manicure and pedicure implements, namely, nail files, nail clippers, cuticle pushers, tweezers, nail and cuticle scissors, emery boards, hair cutting scissors, eyelash curlers, cosmetic pencil sharpeners, combs, brushes, and sponges; downloadable multimedia files containing art, text, audio or video in the field of fashion and beauty authenticated by non-fungible tokens (NFTs) in augmented reality platforms; downloadable software to receive and access non-fungible tokens for use in augmented reality platforms; downloadable virtual goods, namely, computer programs featuring after sun gels, after sun lotions, beauty balm creams, blush, body butter, body cream, body lotions, body scrub, body sprays, body wash, concealers, cosmetic pads, cotton balls for cosmetic purposes, cotton swabs for cosmetic purposes, eye cream, eye shadows, eyeliner pencils, eyeliners, face creams, facial cleansers, facial moisturizer with SPF, facial moisturizer, facial oils, foundations, hair creams, hair glaze, hair masks, hair mousse, hair oils, hair shampoos and conditioners, hair sprays, hand creams, hand soaps, lip balm, lip gloss, lip liner, lip stains, lipsticks, make-up primer, make-up remover, makeup sets, mascaras, nail hardeners, nail polish, nail polish base coat, nail polish top coat, pressed face powder, self-tanning preparations, shower and bath gel, skin bronzer, sunscreen; downloadable virtual goods, namely, computer programs featuring cosmetics, makeup accessories, hair care preparations and accessories, and skincare preparations; Downloadable virtual goods, namely, computer programs featuring cosmetic and makeup preparations for use in online virtual worlds; Downloadable virtual goods in the nature of image files of cosmetics and makeup preparations for use in online virtual worlds

Electrical and Scientific Apparatus

cosmetic brushes and makeup brushes incorporating near field communication technology; cosmetic brushes and makeup brushes to be sold for virtual avatars

Housewares and Glass

Retail store services and online store services in relation to virtual goods, downloadable and nondownloadable, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; retail store services and online store services featuring digital art, badges, coupons, accessories for avatars, clothing for avatars, shoes for avatars, and cosmetics for avatars

Advertising and Business

Providing temporary use of an online non-downloadable virtual reality game services; online non-downloadable software featuring digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services in augmented reality platforms in the nature of organizing, arranging, and hosting virtual performances and social entertainment events; entertainment services, namely, providing an augmented reality platform for people to browse, accumulate, buy, sell, and trade virtual cosmetics, makeup preparations, cosmetic brushes and makeup brushes; entertainment services in the nature of organized, arranging, and hosting virtual performances and social entertainment events

Education and Entertainment

Creating and hosting an online community website for users to access, create, publish, and experience digital assets, nonfungible tokens, and the virtual world; design and development of virtual reality software, namely, objects of virtual reality environments; creating and hosting websites featuring non-downloadable software for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods, namely, cosmetics, makeup preparations, hair care preparations, hair accessories, skin care preparations, perfumes and personal fragrances, cosmetic brushes and makeup brushes; providing non downloadable software, in the nature of services, for the design, development, management, use, manufacture, sell, purchase, collection, advertising, storage and creation of virtual goods; providing software as a service featuring software for rendering a service of makeup application and beauty salons in the digital or virtual worlds; providing online non-downloadable software for searching, accessing, creating, trading, and downloading digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments; provision of temporary use of non-downloadable augmented reality software to enable members of an online community to spend and trade virtual goods in the nature of digital fashion accessories, digital clothing, digital cosmetics, and digital shoes authenticated by non-fungible tokens (NFTs); provision of online non-downloadable software enabling the creation of characters in a virtual world

Computer and Scientific

Salon services to be rendered in or via a digital or virtual world; makeup application services to be rendered in or via a digital or virtual world

Medical, Beauty & Agricultural