UKNOW

Computer software for reading unstructured text on WebPages and URLs for purposes of conceptual targeting of page level meaning of content; Computer software for reading unstructured text on WebPages and URLs for purposes of achieving webpage-level categorization or content classification, which can be used to advise on the selection and serving of the most relevant graphical advertisement; computer software for allowing web publishers to automatically categorize or classify their WebPages, based upon custom-designed parent and child level categories, to increase their gross sales price through better contextualization; computer software for categorizing relevance based upon webpage-level content; computer software for allowing advertisers to define the content and environment they desire as best associated with a their brand for purposes of increasing brand lift, and increasing click through metrics; computer software for automatically categorizing or classifying advertising based WebPages and URLs so as to avoid negative branding situations; computer software for monitoring advertisements to ensure graphical brand advertisement is not served in a compromising or negative content situation; computer servers containing computer software for reading unstructured text on WebPages and URLs for purposes of conceptual targeting of page level meaning of content; computer servers containing computer software for reading unstructured text on WebPages and URLs; computer servers containing computer software for achieving webpage-level categorization or content classification, which can be used to advise on the selection and serving of the most relevant graphical advertisement; computer servers containing computer software that allows web publishers to automatically categorize or classify their WebPages, based upon custom-designed parent and child level categories, to increase their gross sales price through better contextualization; computer servers containing computer software for categorizing relevance based upon webpage-level content; a computer system comprised of computers, interfaces for computers and computer software for allowing advertisers to define the content and environment they desire as best associated with a their brand, to increase brand lift, and increase click through metrics; computer servers containing computer software for avoiding negative branding situations by ensuring graphical brand advertisement is not served in a compromising or negative content situation

managing web site data for others, namely, providing automated webpage-level categorization, based upon contextualization of page using "conceptual-targeting" brand building blueprints, to businesses, namely, digital (web) publishers, intermediaries such as ad networks, optimizers, demand side platforms, and real-time auction based bidding markets for graphical advertising and advertising agencies, as well as advertisers

Licensing of technology solution including software to achieve highest relevance or best matched category based upon Webpage/URL level content. Licensing of technology solution to achieve highest relevance or best matched category based upon Webpage/URL level content by allowing web publishers to notify market participants, such as advertisers, through various means such as ad networks, optimizers, demand side platforms, and real-time bidding auctions, of the context of a webpage where graphical display advertisement inventory is for sale. Licensing of technology solution to inform the graphical advertising purchaser of the page-level content where their advertisement would be served, should they purchase the inventory offered by web publishers or intermediary. Licensing of technology solution to businesses including software to achieve highest relevance or best matched category based upon Webpage/URL level content. Licensing of technology solution to businesses to achieve highest relevance or best matched category based upon Webpage/URL level content by allowing web publishers to notify market participants, such as advertisers, through various means such as ad networks, optimizers, demand side platforms, and real-time bidding auctions, of the context of a webpage where graphical display advertisement inventory is for sale. Licensing of technology solution to businesses to inform the graphical advertising purchaser of the page-level content where their advertisement would be served, should they purchase the inventory offered by web publishers or intermediary