UBER REWARDS

Downloadable computer software for users to administer, access, monitor, and manage loyalty programs and rewards; computer software for earning, tracking, and redeeming loyalty rewards, points, and discounts

Advertising; business management; business administration; office functions; providing, arranging, and conducting rewards programs for customers to promote the sale of transportation and delivery services; providing, arranging, and conducting discount programs for customers to obtain discounts on the cost of services or receive improved services; membership rewards programs to promote the sale of transportation and delivery services; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; providing business information; business administration of frequent traveler programs; providing information in the field of business administration of incentive loyalty programs that feature discounts, rewards, rewards programs, program profiles, loyalty points, and benefits; providing, arranging, and conducting rewards programs, namely, administration of loyalty programs enabling members to obtain access to exclusive discounts, offers, promotions, rewards and features

loyalty program payment processing services, namely, issuance and processing of loyalty points; providing information in the field of incentive loyalty program payment processing services

Providing a website featuring information regarding transportation services and bookings for transportation services; providing a website featuring information on travel; providing a website featuring information on frequent traveler bonus programs