U UNLIMITED VACATION CLUB

Administration of a consumer loyalty program to promote hotel services of others; management of hotel incentive programs of others; developing and administering a membership rewards program for lodging guests to obtain discounts on goods and services; promoting the goods and services of others by means of the issuance of loyalty rewards cards; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing incentive award programs for customers through issuance and processing of loyalty points for the purchase of a company's goods or services