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Downloadable software for use in video game development, film production, television production, video production, and 3D animations, simulations, and visualizations; Computer software, namely, game engine software for video game development and operation; Computer software, namely, software development tools for the creation of computer-generated imagery and graphics for the production of video games, motion pictures, television shows, videos, 3D animations, 3D simulations, 3D visualizations, virtual reality video games, virtual reality motion pictures, virtual reality television shows, augmented reality video games, augmented reality motion pictures, augmented reality television shows, and content for virtual worlds and 3D platforms; Virtual reality software for creating multimedia content; Augmented reality game software for creating multimedia content; Augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purposes of entertainment