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Computer software for enabling users to search for videos and other multimedia content using keyword, geographical origin and other information; Downloadable software for allowing users to respond to footage and video requests from companies and brands; Downloadable software for use in social networking and in allowing users to review and comment on the video clips of others; Downloadable software in the nature of a mobile application for enabling users to record, produce, edit, publish, transmit, shoot, download, buy, license and sell video clips and other multimedia content; Downloadable software in the nature of a mobile application for enabling users to upload, store, view, share, download and sell videos and other multimedia content