TV AD MEASUREMENT FOR DISRUPTIVE BRANDS

Providing marketing consulting in the field of television advertising; media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; providing consulting services in the field of planning, buying, and placement of television advertising; business monitoring and consulting services, namely, gathering, analyzing and providing real-time viewer attention and sales conversion analytics for television advertising; consumer strategy business consulting in the field of television advertising, namely, the compiling and use of viewer attention and sales conversion analytics for understanding and predicting consumer engagement and wear out of creative content in determining the effectiveness and performance of television advertising campaigns; electronic monitoring of viewer attention and engagement for television advertising; compiling and analyzing statistics for determining audience ratings of television advertising; business consulting services in the field of marketing effectiveness of television advertising featuring the tracking of advertising spending and number and frequency of airings, as well as assessing how consumers interact with television advertising campaigns via personal digital communications devices

Measuring television audience size and composition for others via electronic data collection