TU DIGITAL

Computer software for managing and optimizing the effectiveness and performance of advertising and marketing campaigns

Advertising and marketing consulting in the fields of web-based, display, mobile, social media, and email marketing and advertising; consulting in the field of search engine optimization; consulting in the field of customer relationship management (CRM); data compilation and consumer-related data matching services for the purpose of targeting consumers for advertisements and marketing from advertisers and marketers across multiple addressable digital networks; advertising and marketing optimization services featuring the analysis and measurement of consumer activity for the purpose of improving advertising and marketing campaigns; distribution of advertising and marketing data through advertising data exchanges and data management platforms (DMPs); predictive analytics related to consumer behavior for advertising purposes; tag management services, namely, managing the placement of tags on websites for search engine optimization and advertising purposes; advertising and marketing campaign development services; arranging for the delivery of digital advertising and marketing media via addressable digital advertising networks

Fraud detection services in the fields of consumer credit, insurance, lending, pre-employment screening, rental screening, and point of sale transactions