TRUPLAN

Software as a service (SAAS) services featuring software for analyzing and optimizing advertising media channels, sales channels, pricing levels, promotions, customer relationship management (CRM) actions, public relations actions, messages, and brand equity, influence, and value selection and strategy, and for calculating return on investment under competitive and market scenarios and simulations for a variety of key performance indicators, all in the field of advertising and marketing return on investment (ROI) and not in the field of cost estimation, project budgeting, or project management