TRUE REACH AND FREQUENCY

Downloadable computer software to enable the tracking of video, advertisement, and other multimedia content consumed by viewers across broadcast television, cable television, Internet-based video services, and other video sources via television sets, set-top boxes, computers, tablets, mobile devices, watches, automobiles, and other consumer electronics devices; downloadable software and downloadable software applications for embedding in televisions, set-top boxes, computers, tablets, mobile devices, watches, automobiles, and other consumer electronics devices to enable the tracking of video, advertisement, and other multimedia content consumed by viewers across broadcast television, cable television, Internet-based video services, and other video sources

Advertising, marketing; dissemination of advertising for others via an online communications network on the Internet; advertising, promotion, and marketing services in the field of the provision of electronic media or information over the Internet or other communications network; tracking consumption of video, advertisement, and other multimedia content by viewers across broadcast television, cable television, Internet-based video services, and other video sources via television sets, set-top boxes, computers, tablets, mobile devices, watches, automobiles, and other consumer electronics devices for business and advertising purposes

Providing scientific and technological consultation, research, development, and design in the field of analytics relating to users' access to certain entertainment programs, websites, and multimedia content