TRUE PERSONAS

Computer software and firmware for generating profiles defining individual behavioral traits, personal traits and lifestyle characteristics based on real world data and interaction data with digital products; Computer software and hardware for generating profiles defining individual behavioral traits, personal traits and lifestyle characteristics based on real world data and interaction data with digital products; Computer software for generating profiles defining individual behavioral traits, personal traits and lifestyle characteristics based on real world data and interaction data with digital products; Computer application software for mobile phones, handheld computers and desktop computers, namely, software for generating profiles defining individual behavioral traits, personal traits and lifestyle characteristics based on real world data and interaction data with digital products

Consulting services for others in the field of design, planning, and implementation project management of software for personalizing and contextualizing data; Software as a service (SAAS) services featuring software for use in optimizing communication among digital devices; Software as a service (SAAS) services featuring software for use in analyzing, tracking, forecasting, predicting, correlating and monitoring consumer activities and behavioral data for use in personalizing mobile software applications; Technical support services, namely, troubleshooting of computer software problems