85189997
Dec 3, 2010
Feb 12, 2013
CONDUCTING CONSUMER RESEARCH ON ADVERTISING EFFECTIVENESS FOR BUSINESS CLIENTS IN THE AUTOMOTIVE MARKET; MEASURING ADVERTISING RESPONSE AND ADVISING BUSINESS CLIENTS REGARDING ADVERTISING EFFECTIVENESS, THE IMPACT OF ADVERTISING ON CONSUMER ON-LINE BEHAVIOR, MARKETING RETURN ON INVESTMENT, AND HOW A MARKETING MESSAGE INFLUENCES BRAND CONSIDERATION AND PURCHASE INTENT IN THE AUTOMOTIVE MARKET
Advertising and Business