Mark Identification

TRUE FOR CREDIT LINE OPTIMIZATION

Serial Number

76386641

Filing Date

Mar 22, 2002

Registration Date

Jul 8, 2003

Trademark by

EXPERIAN INFORMATION SOLUTIONS INC.

Classification Information

MATHEMATICAL COMPUTER SOFTWARE THAT MAXIMIZES RISK-ADJUSTED PROFITABILITY BY CONFIGURING AND ALLOCATING INDIVIDUAL CONSUMER CREDIT PRODUCTS, NAMELY AMOUNT, APR, AND TERM, BASED ON AN ORGANIZATION'S OVERALL LENDING PORFOLIO OBJECTIVES, ACCEPTABLE RISK TOLERANCES AND OTHER BUSINESS CONSTRAINTS, AND EFFECTS OTHER USER-DEFINED BUSINESS GOALS RELATED TO PRICE AND REVENUE, NAMELY ACCOUNT ORIGINATION, ACCOUNT MANAGEMENT, CROSS-SELLING AND CUSTOMER RETENTION, BY ASSIGNING THE OPTIMAL CREDIT LINE AMOUNT OR LINE ADJUSTMENT

Electrical and Scientific Apparatus