TRITON DIGITAL
Mark Identification

TRITON DIGITAL

Serial Number

85810376

Filing Date

Dec 26, 2012

Registration Date

Mar 25, 2014

Trademark by

TRITON DIGITAL CANADA INC.

Active Trademark

Classification Information

Computer database management software for use in personalizing and targeting the content of electronic communications; Downloadable software used for streaming of audio, visual, and audiovisual material via a global computer network or the internet; Downloadable software for the transmission of media signals on the internet and for configuration and management of content encoding and content replacement

Electrical and Scientific Apparatus

[ Promoting the goods and services of others through the development and implementation of online games, game mechanics, surveys, music tests, pooled and custom sweepstakes, contests, awarded points, marketing referral programs, coupons, and promotional products; developing and placing advertisements for others in the fields of sweepstakes, contests, incentive award points, marketing referral programs, fan engagement programs, coupons, and promotional products; Compiling and analyzing the data gathered from participants in surveys, music tests, sweepstakes, contests, incentive award points, game mechanics, marketing referral programs, coupons, and promotional products; Providing a points-based loyalty program that rewards broadcasters' audiences for supporting the station and advertisers; Promoting the goods and services of others through the development and management of programs featuring game mechanics, social networking constructs and activity-driven affinity programs, namely, incentive award programs; Advertising, marketing and promotion services for products and services of others through electronic couponing, promotions and discounts; Promotion and marketing services and related consulting; Promoting and marketing the goods and services of others by distributing consumers information via email and text messages and mobile platforms; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties via text messages; ] Business consulting and information services for broadcasters and online content providers

Advertising and Business

Streaming of audio, visual, and audiovisual material via a global computer network and the internet; Media distribution services and technology, namely, electronic transmission of audio, video content and data, via a global computer network and the internet

Telecommunications

[ Developing and designing computer software for advertising distributions and other interactive services, namely, daily deals, email marketing, incentivized promotions, content management surveys, game mechanics, contests and sweepstakes; Computer services, namely, platform as a service (PAAS) featuring computer software platforms to allow users to manage the retail sale of discounted products and services to an online audience; ] Providing temporary use of a web-based non-downloadable software application for collecting, measuring and delivering real time audience data, reports for internet radio and internet streaming media featuring the number of audience members, duration of streaming and translating them into audience measurement metrics; Providing temporary use of on-line non-downloadable software and applications for playing audio and video content on a multimedia device; Designing user interface software for multimedia players; Developing and designing mobile applications and software platforms for streaming audio and video content and advertisements to mobile devices; Providing temporary use of on-line non-downloadable software and applications for providing management services for advertisement and marketing purposes, namely, advertising placement, delivery, billing, tracking, optimization and reporting; Providing temporary use of on-line non-downloadable software and applications for collecting, measuring, tracking, monitoring, managing, analyzing and reporting audio and video traffic data of audiences; Providing temporary use of on-line non-downloadable software and applications for collecting, measuring, tracking, monitoring, managing, analyzing and reporting demographics, audience behavioral information, e-commerce activity, computer network use and audience responses to internet and audio video campaigns and data; Providing temporary use of on-line non-downloadable software and applications for allowing the insertion and replacement of advertisements within an audio or video stream for a global and targeted audience; Website and media content management services featuring non-downloadable software applications for use in creating, designing, hosting, publishing, managing and maintaining content for use on the internet; Providing temporary use of non-downloadable computer software enabling market research and consumer research for the radio and video broadcast industry and print industries; Providing temporary use of non-downloadable computer software for use in digital media measurement, website audience analysis and advertising optimization which tracks, manages, monitors, analyzes and optimizes the performance and effectiveness of internet video and audio campaigns and data; computer services, namely, software as a service (SAAS) used for analyzing, collecting, and reporting audience data; [ Computer services, namely, software as a service (SAAS) used for creating, managing, and publishing online surveys; Computer services, namely, software as a service (SAAS), allowing users to create and publish online contests and sweepstakes and to manage promotions of services and goods; Computer services, namely, software as a service (SAAS), used for providing rewards programs for visiting and engaging with a website; Computer services, namely, software as a service (SAAS) used to grow online traffic, page views, user registrations, and increased audience engagement; Application service provider featuring application programming interface (API) software for integrating social interaction, gaming, and audience incentives into websites; ] Non-downloadable computer software for use in providing a compilation of reports and audience data relating to the access, use, transmission and performance of third party materials

Computer and Scientific

Licensing of player functionalities for interactive services, namely, for content display and advertising distribution of others; licensing mobile applications and platforms for streaming audio and video content and advertisements to mobile services

Personal