Mark Identification

TRICK PLAY

Serial Number

78007785

Filing Date

May 11, 2000

Trademark by

TIVO INC.

Classification Information

Promoting the sale of goods and services of others through the distribution of on-line, print, and media promotional material and promotional contests

Advertising and Business

Subscription television broadcasting services and television broadcasting services; transmission of cable and digital television and interactive audio and video services, and digital and cable television transmission of personalized and interactive television programming

Telecommunications

Entertainment services, namely, personalized and interactive entertainment services in the nature of providing personalized television programming, and interactive cable and digital television programming, and entertainment information, namely, an online network guide to personalized and interactive television programming; providing a computer game that may be accessed network wide by network users

Education and Entertainment