TRAXEL

COMPUTER SOFTWARE, NAMELY, A PROGRAM UTILIZING A ONE PIXEL GIF FILE THAT IS SERVED TO THE USER USED TO TRACK A WEB SITE USER'S BEHAVIOR VIA FLAG OR MARKER THAT IS ACTIVATED WHEN A USER VIEWS A SPECIFIC PAGE OR FIELD WITHIN WEB SITE, FOR USE IN THE ADVERTISING FIELD, NAMELY OPTIMIZING THE ADVERTISING SENT TO A PARTICULAR USER OF THE INTERNET