TR
Mark Identification

TR

Serial Number

85374120

Filing Date

Jul 18, 2011

Registration Date

Mar 4, 2014

Trademark by

CAESARS LICENSE COMPANY LLC

Active Trademark

Classification Information

Administration of an incentive award program enabling participants to obtain discounts and complimentary awards on goods and services through membership; providing incentive award programs for customers through the issuance and processing of points for frequent use of participating businesses; advertising and promotion of the sales and goods of others consisting of the accumulation and distribution of points for purchases from participating merchants and service establishments, which can be redeemed for goods and services

Advertising and Business

Providing casino services featuring a casino players rewards program, providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits

Education and Entertainment

Hotel and restaurant services, namely, providing a frequent guest reward program with added features which allow participants to earn free or discounted lodging, meals, and other travel-related benefits

Hotels and Restaurants