TOPCO PRODUCT TRANSPARENCY INITIATIVE

Providing an on-line computer database in the field of locating products, describing products, rating products, pricing products and comparing prices of products; Providing an on-line database featuring detailed consumer product information; Providing an on-line database through which images and data can be captured and viewed for purposes of conducting corporate transactions; Providing an on-line website that provides business data to companies for conducting internal business analytics for the purpose of creating consumer-facing marketing programs; Membership club services, namely, providing on-line information to members in the fields of consumer product attributes, business innovation process, and consumer loyalty programs; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies for the grocery industry