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Providing an on-line forum enabling individuals to send and receive messages via instant messaging for purposes of trading virtual badges, tokens and mementos, in the field of education, sports, and entertainment

Computer services, namely, creating an online community for registered users to create, design, customize, collect, share, swap and trade virtual badges, tokens and mementos; Providing a web site featuring technology that enables users to administer and manage virtual award and recognition programs; Providing a web site featuring technology that enables users to administer and manage events to promote sportsmanship, performance, recognition and morale