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Retail stores featuring funeral and memorial products, namely, caskets, cremation urns, pendants and jewelry; Franchise services, namely, offering business management assistance in the establishment and operation of retail stores featuring funeral and memorial products, namely, caskets, cremation urns, pendants and jewelry, and offering services that enable customers to personalize and customize funeral products, namely, caskets and cremation urns

Personalization and customization of funeral and memorial products, namely, caskets, cremation urns, pendants and jewelry