THE WYNN DIAMOND RESORT

Retail store services featuring a wide variety of consumer goods of others; credit card registration; promoting the sale of credit card accounts through the administration of incentive award programs; incentive award programs in the nature of a club for casino slot machine players; incentive award programs directed to casino slot machine players to promote the sale of products and services of others; customer loyalty programs that provide hotel, restaurant and bar benefits to reward repeat customers; management of casino incentive programs for others