Mark Identification

THE UNIVERSAL CURRENCY

Serial Number

75884130

Filing Date

Dec 29, 1999

Trademark by

BEENZ.COM IRELAND LTD.

Classification Information

Downloadable electronic publications in the nature of books and magazines on a variety of subjects in exchange for currency over the global computer network; magnetically encoded debit cards; computer software for use by merchants regarding consumer spending patterns and product preferences that may be downloaded from a global computer network; downloadable audio and video recordings featuring music and other forms of entertainment in exchange for currency over the global computer network; downloadable computer programs for use in browsing and acquiring information for use in exchange for currency over the global computer network; data media, namely pre-recorded digital compact discs featuring music in exchange for currency over the global computer network; audio and video discs featuring music and other forms of entertainment in exchange for currency over the global computer network; blank floppy computer discs in exchange for currency over the global computer network; gaming equipment, namely, slot machines with or without video input; encoded electronic chip cards in the nature of smart cards containing programming used to exchange currency over the global computer network; pre-recorded video and audio tapes featuring music and other forms of entertainment in exchange for currency over the global computer network; pre-recorded video and audio cassettes featuring music and other forms of entertainment in exchange for currency over the global computer network; computer hardware

Electrical and Scientific Apparatus

Organization, operation, management and supervision of sales promotional incentive and loyalty programs for businesses; business marketing consulting services in the nature of assimilation and dissemination to businesses of information pertaining to consumer spending patterns and product preferences; conducting market research and market studies, advertising agencies; marketing; rental of advertising space; business consultancy; compilation of information into computer databases, direct mail advertising; dissemination of advertising matter; modeling for advertising or sales promotion; opinion polling for businesses or advertising purposes, business research; rendering sales promotion advice, distribution of samples; data processing, namely compiling statement of accounts, statistical information, and systemization of information into computer databases; providing television advertising for others; updating of advertising material for others; providing information and advisory services to consumers relating to the products, services and wares of merchants and retailer; providing information and advisory services to subscribers to sales promotional incentive and loyalty programs via global computer network services; providing information and advisory services to businesses

Advertising and Business

Providing financial information electronically pertaining to account balances and transaction histories

Insurance and Financial

Computer services, namely providing search engines for obtaining data on a global computer network, computer consultancy; computer programming for others; maintenance of computer software; software design for others; packaging design for others, and graphic arts design

Computer and Scientific