Mark Identification

THE TRUE NORTH FINANCIAL GROUP

Serial Number

75916385

Filing Date

Feb 11, 2000

Trademark by

DONAHE TERENCE A.

Classification Information

Financial planning services, namely, insurance planning services and field underwriting of life, disability and long-term care insurance products; investment advice, planning and management services and the sale and support of investment products including annuities and mutual funds; planning services for education funding; retirement planning services; estate planning services; and small business planning services in connection with implementing key-person retention strategies, shareholder agreements, qualified retirement plans, non-qualified deferred compensation plans and the sale and support of employee benefit plans, such as group health insurance

Insurance and Financial