THE TRADEMARK FEATURES A CAPITAL "B," ACCOMPANIED BY A HEART SYMBOL, FOLLOWED BY A CAPITAL "E," A LOWERCASE "D," AND CONCLUDING WITH A PERIOD. THE MARK READS BELOVED.
Fabric sold as an integral component of finished clothing items, namely, Shirts, sweatshirts, tanktops, socks, pants, outerwear, dresses, skirts, shorts, activewear, underwear, hats.