THE TILLY'S HOOKUP

PROMOTING THE SALE OF MERCHANDISE THROUGH ADMINISTRATION OF AN INCENTIVE AWARD PROGRAM IN WHICH PARTICIPANTS REDEEM POINTS RECEIVED THROUGH SAID MERCHANDISE PURCHASES; ADVERTISING AND MARKETING SERVICES, NAMELY, PROMOTING THE GOODS OF OTHERS; CONSUMER LOYALTY SERVICES FOR COMMERCIAL, PROMOTIONAL, AND/OR ADVERTISING PURPOSES, NAMELY, ADMINISTRATION OF AN INCENTIVE AWARD PROGRAM THAT ALLOWS PARTICIPANTS TO EARN AND REDEEM POINTS FOR GOODS AND/OR SERVICES