THE STORY BEHIND THE SALE
Mark Identification

THE STORY BEHIND THE SALE

Serial Number

78733401

Filing Date

Oct 14, 2005

Registration Date

Sep 12, 2006

Trademark by

ALLIANCE DATA SYSTEMS CORPORATION

Classification Information

BUSINESS SERVICES, NAMELY PERFORMING THIRD PARTY CREDIT CARD BILLING SERVICES; DATABASE MARKETING SERVICES, NAMELY, DATA CAPTURE AND ANALYSIS OF BUSINESS AND ECONOMIC INFORMATION; PROVIDING CONSULTATION IN THE FIELD OF MARKETING STRATEGY; MANAGING ADVERTISING AND MARKETING CAMPAIGNS FOR OTHERS; MANAGING CUSTOMER LOYALTY PROGRAMS FOR THIRD PARTIES; DIRECT MARKETING SERVICES FOR OTHERS IN THE FORM OF DIRECT MAIL, TELEMARKETING AND POINT OF SALE, ECONOMIC FORECASTING AND ANALYSIS OF BUSINESS AND ECONOMIC INFORMATION

Advertising and Business

BUSINESS AND FINANCIAL SERVICES, NAMELY ELECTRONIC AND NON-ELECTRONIC PROCESSING OF PRIVATE LABEL CREDIT CARD AND BILL PAYMENT DATA; FINANCING IN THE NATURE OF CREDIT CARD SERVICES; ON-LINE BUSINESS SERVICES, NAMELY, CREDIT CARD TRANSACTION SERVICES, PROCESSING, ACCOUNT APPLICATION AND APPROVAL, STATEMENT REVIEW AND BILL PAYMENT, ON-LINE BUSINESS SERVICES, NAMELY, ELECTRONIC PAYMENT, NAMELY, ELECTRONIC PROCESSING AND TRANSMISSION OF BILL PAYMENT DATA, ACCOUNT APPLICATION AND APPROVAL, AND STATEMENT REVIEW

Insurance and Financial