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Contacted and contactless encoded smart cards and magnetically encoded cards, both containing unique identifiers and attributes associated with specific consumers or assigned users; card readers; application software using such cards for the purposes of customer identification and recording customer preferences and enabling remote electronic payment and commercial transactions in the fields of sports venues, entertainment, and restaurants; an electronic transponder containing information in the nature of a unique radio frequency identification code used to authorize commercial transactions, provide identification, authenticate individuals, match customers to a profile containing preferences for services, payment and rewards programs, and process payment and identification transactions

KEY CHAINS AND KEY FOBS, NOT OF METAL

Providing an internet web site featuring customer business data and consumer loyalty information; business marketing consulting services for others; conducting marketing studies for others; business services, namely facilitation of transaction authorization in the nature of integrated tracking and management of commercial transactions via a radio frequency communications with an encoded chip-card token

Verification of identification, namely, unique customer number verification in the nature of providing user authentication services in consumer purchase, attendance or admittance transactions; collection and collation of information, namely, customer authentication services in consumer purchase, attendance or admittance transactions using radio frequency communications with an encoded chip-card token to evaluate, analyze and collect service data