THE SMARTER CARD

Blank integrated circuit cards; Encoded integrated circuit cards containing programming used to store card holder information, including demographic information and purchase history which is used to conduct marketing promotions, loyalty, customer and membership programs; Magnetic coded cards used to store card holder information, including demographic information and purchase history which is used to conduct marketing promotions, loyalty, customer and membership programs; thermochromic erasable readwrite magnetic coded cards used to store and display card holder information, including demographic information and purchase history which is used to conduct marketing promotions, loyalty, customer and membership programs