THE PULSE OF THE APP ECONOMY

advertising and marketing services; market research services relating to advertising and marketing; advertising and business management consultancy; market research services relating to the collecting, tracking, analyzing, integrating, controlling, managing, safeguarding, protecting, displaying, and reporting of online advertising and marketing information and data of digital content providers, namely, providing traffic metrics, statistics, user activity data, audience click traffic or website visit measurement, and marketing and advertising reports; business monitoring and consulting services, namely, analyzing web sites, digital goods, namely, downloadable software, mobile applications and digital media, digital content, and the applications of others to provide strategy and insight regarding marketing, sales, and product design; business consulting services, namely, providing strategy and insight regarding marketing and sales; electronic commerce services, namely, providing information about products via global communications networks for advertising and sales purposes; data analytics services, namely, analysis of advertising, marketing, sales, customers, product usage, and market trends and actions; consumer marketing research consulting services related to audience measurement and insight; providing business intelligence services; online business research services that allow users to analyze marketing trends; marketing services, namely, conducting consumer tracking behavior, research and consumer trend analysis; market analysis and research services; business data analysis services, namely, data analysis for developers and publishers of mobile devices, websites, and digital goods; compilation of statistics for business or commercial purposes; consumer strategy business consulting in the fields of marketing, sales, operations, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions; development of marketing strategy and concepts; providing consumer information in the field of advertising, software applications, digital goods, and digital content; providing statistical information for commercial purposes in the field of mobile application usage, digital goods, software applications, and digital content

providing temporary use of online non-downloadable software for digital content management in the fields of website and application data analysis and management; application service provider, namely, hosting, managing, developing and maintaining applications and software for others in the fields of advertising and marketing for mobile devices, websites, software applications, digital goods, and digital content; data automation and collection service using proprietary software to evaluate, analyze, track, collect, manage, and report data; providing temporary use of non-downloadable software for digital content management for the optimization, collecting, tracking, analyzing, integrating, controlling, managing, safeguarding, protecting, displaying, and reporting of data for software applications, digital goods, and digital content; providing computer services, namely, creating computer network-based indexes of information, websites, and other resources available on computer networks; providing computer services, namely, monitoring the web sites, digital goods, digital content, software applications, and mobile applications of others to improve scalability and performance; providing computer services, namely, monitoring, testing, analyzing, and reporting on the performance of mobile applications, software applications, digital goods, and digital content of others