THE POWER OF DIRECT

Association services, namely, promoting the interests of entities that use or supply direct marketing, lobbying and public relations services, namely, working with government and the public to advance the interests of direct marketers and consumers; providing information in the field of direct marketing

Educational services, namely, conducting conferences, seminars and forums in the field of direct marketing; development and dissemination of educational materials in the field of direct marketing, namely, industry guidelines and best practices