Mark Identification

THE ONLY PLAYER'S CARD THAT'S GOOD FROM COAST TO COAST AND ALL POINTS IN BETWEEN.

Serial Number

75356230

Filing Date

Sep 12, 1997

Registration Date

Jul 21, 1998

Trademark by

HARRAH'S LAS VEGAS INC.

Classification Information

casino services, featuring incentive awards and guest recognition for frequent casino patrons in the nature of discounts and priority access to rooms, shows and events by means of accumulating points on an electronic card through slot machine play

Education and Entertainment