Mark Identification

THE NEW FORMULA FOR HIGHER EARNINGS

Serial Number

76447304

Filing Date

Sep 5, 2002

Trademark by

N.E.W. SELLERS ASSOCIATION INC.

N.E.W. INSURANCE AGENCY INC.

N.E.W. HOME WARRANTY SERVICES INC.

NATIONAL ELECTRONICS WARRANTY CORPORATION

N.E.W. CUSTOMER SERVICE COMPANIES INC.

Classification Information

administering the customer service programs of others in the retail, financial and original equipment manufacturing fields; providing outsourcing services to electronics manufacturers and retailers, financial institutions and utilities, namely, staffing call center personnel to respond to customer service inquiries about the respective products purchased; processing warranty registration documents for others; business marketing consulting services in the field of customer retention and brand loyalty in connection with home appliances and heating and cooling systems; business management and consultation to retailers, namely, processing merchandise repair requests of others, tracking merchandise repair tickets of others on-line, and invoicing out-of-warranty repairs; and customer services, namely, providing help to others in the use of consumer electronics products, telecommunications devices, major household appliances, small household appliances, household plumbing equipment, HVAC equipment, central vacuums, hot water heaters, humidifiers, dehumidifiers, water softeners, exercise equipment, lawn and garden products, computer hardware and software, furniture, musical instruments, residential and automobile security systems, power tools, jewelry, watches, DVDs, CDs, and automobile audio products

Advertising and Business

administering warranties, extended warranties, and replacement plans with respect to consumer electronics products, telecommunications devices, major household appliances,small household appliances, household plumbing equipment, HVAC equipment, central vacuums, hotwater heaters, humidifiers, dehumidifiers, water softeners, exercise equipment, lawn and garden products, computer hardware and software, furniture, musical instruments, residential and automobile security systems, power tools, jewelry, watches, DVDs, CDs, and automobile audio products; and providing reimbursement to customers for post-purchase price reductions

Insurance and Financial

maintenance and repair of demonstration models and floor models for retailers for all types of products sold retail, namely, consumer electronics products, computer hardware, telecommunications devices, major household appliances, small household appliances,HVAC equipment, central vacuums, hot water heaters, humidifiers, dehumidifiers, water softeners,exercise equipment, lawn and garden products, furniture, musical instruments, residential and automobile security systems, power tools and automobile audio products

Building Construction and Repair

computer consulting services in the use of computer hardware and computer software of others

Computer and Scientific