THE MURDOCK MAN

Administration of a customer loyalty program to promote goods and services of others relating to men's lifestyle, culture and grooming to members; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; promoting the goods and services of others by means of the issuance of loyalty rewards cards; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses