THE MOST EXCLUSIVE FRATERNITY IN SPORTS

DVDs featuring sports and sports related entertainment

books in the field of sports and entertainment; printed materials, namely, magazines, trading cards, and newsletters in the field of sports and entertainment

clothing, namely, t-shirts, polo shirts, sweatpants, sweatshirts, shorts, jerseys, hats, and visors

footballs

on-line retail store services featuring clothing, sports memorabilia, sports and clothing accessories, books, footballs, and DVDs; promoting sporting and cultural events featuring winners of an annual intercollegiate football award trophy, sports or entertainment personalities, and sports or entertainment celebrities

organizing sporting and cultural events featuring winners of an annual intercollegiate football award trophy, sports or entertainment personalities, and sports or entertainment celebrities