THE MARK CONSISTS OF THE WORD NICELL IN A BOLD, MODERN, STYLIZED FONT. THE FINAL LETTERS LL ARE REPRESENTED AS THE OUTLINE OF A SMARTPHONE WITH A VERTICAL LINE DIVIDING THE PHONE’S SCREEN AND A SMALL DOT AT THE TOP SUGGESTING A FRONT CAMERA. THREE CURVED LINES EXTEND FROM THE TOP RIGHT CORNER OF THE PHONE DESIGN, REPRESENTING WIRELESS SIGNAL WAVES. COLOR IS NOT CLAIMED AS A FEATURE OF THE MARK HOWEVER, THE MARK IS MOST COMMONLY USED IN TWO COLOR VARIATIONS: (1) WHITE LETTERS ON A DARK BLUE BACKGROUND AND (2) BLUE LETTERS ON A WHITE BACKGROUND.