THE MACALLAN SOCIETY

Business administration of loyalty rewards programmes; customer relationship management; customer club services for commercial, promotional and/or advertising purposes; promotional services; arranging and conducting of promotional events; providing business information via a website; business management consultancy

Organization, arranging, and planning of parties, festivals, and music events for cultural or entertainment purposes; providing facilities for movies, shows, plays, music, or educational training; conducting guided tours of whiskey factories; entertainment services, namely, whisky and spirit tasting services; entertainment services, all relating to the manufacture, production, sale, and consumption of whisky, namely, whisky and spirit tasting room services and guided tours of production facilities; organization and conducting of workshops, demonstrations, and classes regarding mixology and cocktails; fan club entertainment services; arranging and conducting conferences and seminars in the field of whisky production and tasting; arranging of courses of instruction for tourists in the field of whisky production and tasting; corporate hospitality in the nature of entertainment, namely, guided whisky factory tours; provision of club recreation services, namely, night clubs; publication of online non-downloadable texts and newsletters in the field of whisky production; arranging and conducting talks, tastings, conferences, and exhibitions in the field of whisky production and tasting for cultural and entertainment purposes; publication of online non-downloadable tasting notes and bottling lists in the field of spirits; publication of online non-downloadable books, posters, magazines, and texts in the field of whisky; arranging of whisky flavor and tasting competitions for educational, entertainment, and cultural purposes; organization of competitions and prize-giving for cultural purposes for the best tasting whisky; provision of courses of instruction for tourists in the field of whisky production and tasting; rental of facilities for cultural purposes, namely, facilities for production of television programs; presentation of live show performances; publication of books; provision of museum facilities; providing presentation and theater exhibition facilities, namely provision of performing arts theater facilities; production of film documentaries; production of video and audio music recordings; provision of online non-downloadable video recordings and films featuring documentaries on the spirits industry; distribution of television shows; entertainment, education, and instruction by means of or relating to radio and/or television, namely online non-downloadable videos of seminars on whisky production; production and presentation of broadcast programs namely, the provision of continuing shows featuring commentary on the spirits industry delivered by television, radio, satellite, and the internet; production of live shows and events, namely, musical performances; interactive entertainment, films, sound, and video recordings, namely, live dinner theater performances and live whisky tastings; information, advisory, and consultancy services relating to all of the aforementioned services