THE LITERAL ELEMENT OF THE MARK CONSISTS OF CREATIVE COLORS. THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PARTICULAR FONT, STYLE, SIZE, OR COLOR. THE MARK CONSISTS OF THE LETTERS, "C", "R", "E", "A", "T", "I", "V", "O", "L", "R", AND "S". THE LETTERS USED SPELLS OUT "CREATIVE COLORS".