THE LIFE OF STYLE

Magnetically encoded credit cards

Promoting the sale of credit cards through the administration of incentive award programs; developing promotional campaigns for businesses, namely, developing holiday and special occasion sales promotional campaigns for businesses; shopping contests and incentive award programs to promote the sale of products and services of others; issuing gift certificates which may then be redeemed for goods or services; conducting marketing studies; conducting marketing research; electronic commerce service, namely, conducting on-line marketing studies for others, providing business information to businesses and consumers regarding shopping center activities and services via a global computer network, development of promotional campaigns for businesses via a global computer network, on-line retail store services featuring general consumer merchandise

Credit card services; electronic credit card transactions