THE KING OF OUTDOOR KLUBS

Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card at participating merchants and web site; Membership club services in the nature of providing discounts to members in the field of outdoor recreation; Conducting and administering a program for participating businesses and merchants to provide benefits of a discount outdoor recreation club; Providing a web site for merchants to obtain membership in an outdoor discount club; promoting the goods and services of others by providing a web site featuring discounts for outdoor recreation activities for member users