THE HUMAN DIMENSION OF SALES AND MARKETING

Promoting, conducting, and administering business performance improvement programs in the nature of employee, distributor, and business partner incentive programs, consumer incentive award programs, and loyalty marketing programs for others; promoting, conducting, and administering business and consumer programs for others in the nature of consumer incentive and loyalty programs through event and experiential marketing; business consultation in the fields of business performance improvement programs and incentive award programs ; business consultation, namely, consultation in the area of customer motivation and customer frequency in the financial, telecommunications, technology, healthcare, packaged products, retail, and automotive industries; business consultation, namely, consultation in the area of educating a business's employees and supply chain partners regarding the business's products and services; marketing research services; business travel management services, namely, coordination of reservations for business conferences, conventions, and gatherings; business meeting planning