THE GAME HAS CHANGED
Mark Identification

THE GAME HAS CHANGED

Serial Number

85409746

Filing Date

Aug 29, 2011

Trademark by

BLAST MOTION INC.

Classification Information

Portable electronic devices for monitoring and analyzing ball movement in sports; Sensor cards for identifying athletic equipment and use of said equipment; Gaming equipment, namely, electronic virtual reality display panels and screens and glasses that display motion capture data for use in virtual reality games and training; Global positioning system (GPS); electronic sensors to capture, measure, and analyze motion used in athletic training; Computer hardware and software system for tracking people, objects and pets using GPS data on a device on the tracked people, objects and pets; Motion capture element, namely, electronic sensors for determining position, velocity, acceleration, and orientation of people and objects; apparatus for recording, transmission and reproduction of images; gyroscopes, accelerometers, magnetometers, global positioning system, for use with motion capture software running on a computer, mobile device, or personal digital assistant, that is used to capture motion through sensors and video technology

Electrical and Scientific Apparatus

Electronic sensors for motion tracking, position and orientation sold as an integral component of indoor and outdoor sports, gaming and recreational apparel, namely, shirts, pants, shorts, skirts, jackets, footwear, hats and caps, headbands, arm bands and uniforms; Athletic apparel, namely, shirts, pants, shorts, skirts, jackets, footwear, hats and caps, athletic uniforms containing sensors for determining position, velocity, acceleration, and orientation; apparel featuring technological components, namely, shirts, pants, shorts, skirts, jackets, footwear, hats and caps, headbands, arm bands, uniforms containing sensors for determining position, velocity, acceleration, and orientation, all of the foregoing excluding hunting apparel

Clothing

Electronic sports training simulators; electronic sensors for motion tracking, position and orientation sold as an integral component of indoor and outdoor sports, gaming and recreational equipment, namely, golf clubs, tennis racquets, baseball bats, hockey sticks, skis, snowboards, roller, in-line and ice skates, skateboards, surfboards and cricket bats to help the user track their movement to improve their athletic performance

Toys and Sporting Goods

Collection and compilation of information into computer databases in the field of motion tracking, position and orientation sensing

Advertising and Business

Measurement evaluations in the field of motion tracking, position and orientation sensing; Data mining; Research and development in the field of motion capture, measurement and analysis apparatus, software and products; Research and development of technology in the field of biomechanical performance; Design and development of computer game software and virtual reality software; Computer services, namely, monitoring the performance of participants at sporting events by tracking a computer chip worn by a sporting participant; Providing technological information in the field of the motion tracking, position and orientation sensing industry

Computer and Scientific