THE FINE CHEESE CO.

Dairy products excluding ice cream, ice milk and frozen yogurt; milk products excluding ice cream, ice milk and frozen yogurt; cheese; hard cheese; soft cheese; blue cheese; cheese made from cows' milk; cheese made from buffalo milk; cheese made from ewes' milk; cheese made from goats' milk; cheddar cheese; mozzarella cheese; curd; curd made from goat or ewes milk; butter; crème fraiche; dried and cooked fruit and vegetables; processed fruits, edible dried fungi, vegetables, nuts, and pulses; frozen fruits and vegetables; jellies; jams; compotes; fruit preserves; pickles; edible processed nuts, seeds and pulses and products prepared therefrom; processed olives; olive oil; oils and fats for food; vegetables preserved in vinegar; processed quince, namely, quince paste; tapenades; meat; charcuterie; salami; chorizo; prosciutto; sausages; ham

Preparations made from cereals, namely, biscuits, bread, cakes and pastry; bread; biscuits; cakes; pastry; confectionery made of sugar; bakery goods; cheese biscuits; biscuits containing cheese; biscuits made from maize, soya and tapioca flour; biscuits containing nuts, seeds, dried fruit, herbs, spices, chocolate, caramel, butterscotch and fudge; crackers; wafers; shortbread biscuits; shortbread cookies; gingerbread; flapjacks; cookies; biscuits for pairing with aperitifs; croutons; pretzels; butter biscuits made of flour; processed cereal-based food to be used as a breakfast food, snack food or ingredient for making other foods; biscotti; pasta; mustards; ketchups; salad dressings; pesto; honey; treacle; chutney

Retail store services, online retail store services, and mail order catalog services featuring foodstuffs, drinks, cheese, dairy products, bakery products, biscuits, pickles, condiments, meat products, charcuterie, crockery, kitchen utensils and equipment, also accessible by telephone and mail order; organisation, operation and supervision of consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, a loyalty and incentive scheme relating to food and food products