Mark Identification

THE ESSENTIAL DIFFERENCE FOR CAREFREE BOATING

Serial Number

78154110

Filing Date

Aug 14, 2002

Registration Date

May 17, 2005

Trademark by

GENMAR INDUSTRIES INC.

Classification Information

Providing online business listings featuring local fishing guide services and local professional tournament participants; electronic monitoring of boats for the purpose of tracking them; information assistance, namely providing online information on boating vessel profiles for purchasing purposes, fuel locations and bait and tackle shop locations

Advertising and Business

Boat trailer assistance; namely flat tire and jumpstarts services; information assistance, namely providing online information on boating vessel profiles for repair and maintenance purposes

Building Construction and Repair

GPS and satellite communication services

Telecommunications

Boat trailer assistance, namely towing service and fuel delivery for towing vehicle; providing online navigational information services; online tourist information featuring local information on fishing locations; providing information line for local knowledge, namely navigation information and travel guide services

Transportation and storage

Providing information line for local knowledge, namely local water information and fishing guide services; educational services, namely conducting online boating courses; providing information relating to boating and fishing via a global computer network featuring information on fishing tournaments

Education and Entertainment

Providing online governmental information featuring local rules relating to obtaining fishing licenses and fishing regulations in the nature of limits and seasons

Computer and Scientific

Concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual boater needs, rendered together in a call center with personal assistants, namely emergency call center and on water assistance, including on water fuel drops, jump starts, prop disentanglements, soft undergrounding, towing, replacement parts for boats and environmental notification procedures and technical assistance, including boat model specific information and specifications; providing information about boaters in the event of emergency, namely owner/family profile, contact profile and medical history profile; monitoring of water in hull alarm, fire alarm, intrusion alarm, power and systems monitor, and event history; boat trailer assistance services in the nature of locksmithing, namely opening of locks

Personal